Danielle Rivas, 32 years old
Online dating startup Ignighter has reworked its group dating service to add some smart features, which launch today. Will the changes help attract enough users to make it a viable business? The idea behind Ignighter is for your group -- buddies from college, coworkers, etc. What's new? Ignighter cofounder Adam Sachs tells us it's now possible for groups to "follow" another group's updates as you would on Twitter. And the site now has a matching feature that will help you find other groups. What's next? Sachs says Ignighter has submitted an iPhone app to Apple for approval.
INthree young guys in Manhattan started Ignighter. They sought to set themselves apart by enabling members to set up ignighter group dating dates: One member, serving as a point person, could arrange a date — a movie, say, or a picnic in Central Park — with a group of other people and thereby take some of the awkward edge off of typical dates. By the end ofIgnighter. Sachs, who is in charge of business development and media relations for the site.
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